There is nothing more practical than a good theory. Vicoland is based on Ronald Coase’s theory on the nature of the firm, published in 1937. It says that organizing work in firms makes sense when to-dos are too complex to organize them through market exchanges. Applied to professional services this has meant traditionally: tasks can go to freelancers, projects go to firms. We wanted to shift the balance to freelancers.
Such a shift has become a necessity and an opportunity. Changes in society and technology have raised the share of the workforce choosing a freelance life. Still, so far, the freelance side has not offered what clients need for enterprise level projects: well organized, contractually secure, compliant and financially sound teams. So traditionally, that has been the realm of firms. A realm based on overhead and hierarchies. A realm with a shrinking supply of talent. But a realm.
Vicoland does not destroy the realm. It opens it to the growing human cloud. And to new, lean and agile ways of working. This is how we create value for our sector and the economy at large.
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